Brand Extension Marketing Plan - 3442 Words

Running Head: Unit 6 Assignment 1 Brand Extension Market Plan – Unit 6 Hershey’s Sugar – Free Strawberry Syrup with Calcium Kaplan University GB530: Marketing Management Professor: Dr. Michael Mulnix December 27, 2013 Unit 6 Assignment†¦show more content†¦The sales volume is estimated to be 60,000 units in the first year. The fixed costs are estimated to be $32,442 for the year. Using the contribution margin method, the break-even will be reached, when our sales reach 47,476 units which will result in $166,166 in dollars during the third quarter of our first year. The keys to Hershey’s success will lead to our product being profitable if we keep our strategic decisions clear and concise, have support from our top management team, have a product with great quality, have great customer service, and are fully aware of the nature of our market. Our needs of our consumers will be met by designing and producing light, sugar-free, and sugar-free with calcium products that our health conscious consumers are looking for. 2.0 SITUATION ANALYSIS The Hershey Company is manufacturing its third product in our line of sugar-free syrups, which is sugar-free strawberry syrup with calcium. Their other products are Unit 6 Assignment 4 doing very well. Marketing will be our key to the development of this product. There should not be any issues with the product entering the marketplace based on the company’s consumer base. Results of surveys that were conducted show that the new product should perform very well. 2.1 MARKET SUMMARY The Hershey Company has been in business sinceShow MoreRelatedBrand Extension Marketing Plan4134 Words   |  17 PagesRunning head: Brand Extension Marketing Plan 1.0 Executive Summary The Recipe Modifier is Lakelands most recent innovation that has great potential to generate revenue for Lakeland, â€Å"the home of creative kitchenware.† Lakeland products have developed strong demand and this will be the driving force behind this particular product. Lakeland was initially a kitchenware provider but has extended its brand to offer a wide range of products that fulfill consumers entertaining, storage, cleaningRead MoreBrand Extension Marketing Plan4774 Words   |  20 PagesKAPLAN UNIVERSITY ------------------------------------------------- BRAND EXTENSION MARKETING PLAN Jennifer L. 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Hawaiian Punch joined the Dr. Pepper-Seven UP Inc. bottlingRead MoreDove Case Analysis1102 Words   |  5 PagesSWOT analysis: Strengths: Weaknesses: †¢ Unilever’s worldwide establishment †¢ Unconventional marketing strategy †¢ Word of mouth and Word of Mouse free publicity †¢ Campaign has a strong emotional touch †¢ Social responsibility- Dove established self esteem fund, which conducted self esteem workshops along with Girl Scouts to improve the self esteem of girls †¢ Dove’s brand loyalty †¢ Best known for functional superiority, i.e. beauty bar which does not dry the skin †¢ Changing perceptions of peopleRead MoreTastykakes Sensables Case Study1078 Words   |  5 PagesFounded over 90 years ago, Tasty Baking Co.’s Tastykakes have been one of the most popular snack foods in the Philadelphia area. However, due to stagnant sales, CEO Charles PiÃ… ºzi decided that a line extension for Tastykakes would be the right solution to boost performance. With the help of marketing manager Karen Schutz and research manager John Sawicki, Tasty Baking Co set out to ride the emerging trend on healthier snacks and embark on the journey to produce and launch a new line of low-carb TastykakesRead MoreCapable Purchasing Power Could Accessibly Reach929 Words   |  4 Pagesaccessibly reach. Knowing the brand and where the products will have a higher rate of success when positioned is crucial to the business. Positioning can also include intangibles such as corporate image and reputation amongst consumers. Firms that take the initiative to be proactive in giving back to their communities, volunteering, and caring about the environment are considered some of the top brands. The media pays close attention to companies that have popular brands because they are waiting for

Descartess Argument For The Existence Of God Essay

Descartes’s mission in the meditations was to doubt everything and that what remained from his doubting could be considered the truth. This lead Descartes to argue for the existence of God. For the purpose of this paper, I will first discuss Descartes’s argument for the existence of God. I will then take issue with Descartes’s argument first with his view on formal reality and varying levels of reality, then with his argument that only God can cause the idea of God. I will then conclude with Descartes argues that some ideas are more real than others. These ideas are those that represent substances and contain more objective reality. These ideas are first modes or accidents, finite substance, and infinite substance. Descartes†¦show more content†¦Humans are finite substances so they cannot come up with the ideas of infinite substances unless it were given to them by an infinite substance. Descartes continues that while we advance gradually each da y these attributes could never exist within us because we are only potentially perfect whereas God is actually perfect. Furthermore, Descartes argues that only God could be the author of his being because if it were he or his parent’s other finite substances that authored his being then he would not have wants or doubts because he would have bestowed upon himself every perfection imaginable to a finite being. Therefore, God exists because Descartes could not have thought of God because he is a finite substance thus the idea of God must have come from an infinite substance. Descartes continues in the fifth meditation, Descartes argues that geometric shapes like triangles exist as an idea in his mind and he can clearly perceive it. Descartes believed these geometric truths to be more evident than the existence of things that can be understood through the senses. Descartes then argues that since a triangle which does not exist in the material world can be distinctly perceiv ed to exist, God too must also exist because God exists as a clear and perceivable idea. From the idea of God Descartes can perceive God’s attributes and one of these attributes is that God exists. Therefore, DescartesShow MoreRelatedWhat Is Wrong With Descartes Causal Proof Of God1252 Words   |  6 PagesWhat is Wrong with Descartes’ Causal Proof of God ReneÃŒ  Descartes was born on 31 March 1596 in La Haye, France; a city which was later renamed as â€Å"Descartes† in his honor. his early life was not well documented until 1960, but it is known that he was familiar with mathematics and philosophy (Hatfield). Sometimes described as â€Å"The Father of Modern Philosophy†, not only considered a great philosopher, but also a great mathematician, contributed greatly for both areas – Cartesian geometry, for instanceRead MoreAnalysis of Descartes Argument788 Words   |  3 PagesWrite a three to four (3-4) paragraph essay (250 words) which analyzes the surprise ending of the reading selection.? Reading selection from Descartes Discourse on the Method (Part IV). Descartes begins with the problem of being able to prove his own existence but ends up with an argument proving the existence of God. Read more about the Discourse on the Method located at HYPERLINK http://www.earlymoderntexts.com/pdf/descdisc.pdf http://www. earlymoderntexts.com/pdf/descdisc.pdf. In his DiscourseRead MoreRene Descartes’s Trademark Argument States that God is the Center of the World875 Words   |  3 PagesAccording to Descartes’s â€Å"Trademark Argument† everything, mind and matter, has a cause in God’s respect. 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The Matrix In TheRead MoreDescartes Method Of Doubt Essay1881 Words   |  8 Pages Question: Describe Descartes’ â€Å"method of doubt.† What beliefs does Descartes think survive his method of doubt? Do you agree with his arguments? Renà © Descartes (1556-1650) considered a rationalist claims that before we can describe reality or what it means to exist, one must know what reality and existence is. Descartes proposed that it is pointless to claim something is real without justification. However for something to be justified it must be also be indubitable. In [Renà © Descartes, MeditationRead MoreThe Existence Of The Material World1632 Words   |  7 PagesDescartes had a lot of curricular arguments surrounding the questions â€Å"What exist and how?† He had to overcome his doubts in the first meditation in order to provide evidence in the fifth meditation that he could use to prove the existence of the external world. This proof would require him to come up with two explanations. First, he had to come up with alternative, yet still possible, causes that create our ideas of the material world and that those material objects alone cause our ideas. SecondlyRead MoreWhat Advantages Does Spinoza’s Su bstance Monism Have over Descartes’ Dualism?3467 Words   |  14 PagesEthics was a response to Descartes’ dualism. Through works such as the Ethics, Spinoza seeks to address the main flaws in Descartes’ philosophy. These flaws included but were by no means limited to, proof for the existence of God and the interaction between mind and body. This essay will highlight the advantages of Spinoza’s monism over Descartes’ dualism by looking at Spinoza’s response to these issues. First, in order to consider the advantages of Spinoza’s substance monism over Descartes’Read MoreThe Contributions Of Descartes And Hume3394 Words   |  14 Pagescontributions of Descartes and Hume towards the issue of establishing: the existence of God Introduction: Arguments for and against the existence of god have been proposed by philosophers, theologians, scientists and others for thousands of years. In Philosophy, these arguments involve primarily the disciplines of Epistemology and Ontology and can be categorized as metaphysical, logical, empirical, or subjective. The epistemic arguments place different restrictions on our ability have knowledge, some arguingRead MoreRene Descartes: Cartesian Dualism Essay example1625 Words   |  7 Pagesdebate over the nature of the mind and body that has spanned centuries, a debate that is still vociferously argued today. In this essay, I will try and tackle Descartes claim and come to some conclusion as to whether Descartes is correct to say that the mind and body are distinct. For one to begin the quest into Descartes’ dualism, one must first look at the argument of the real distinction. In Descartian thought, the â€Å"real distinction† is the term representing the distinction between two or moreRead MorePhilosophy 101 Study Guide Essay3857 Words   |  16 Pages they will be supremely grateful. Structure of the Exam The exam will consist of: †¢ 60 multiple choice questions (for Scantron form) †¢ Worth 4 points each †¢ 240 points total †¢ questions limited to topics covered on this study guide †¢ 1 essay question (for exam book) †¢ worth 60 points total †¢ questions will be broad and comprehensive for Unit 1. †¢ Answer should be 4-5 paragraphs Study Guide Warranty IF: you fill out this study guide completely based on your notes, the readings

Customs and Traditions in Britain free essay sample

Customss and Traditions in Britain Some British imposts and traditions are famousall over the universe and a batch of them have really long histories. First I will tellyou about British imposts during the twelvemonth. In January, there is a festival, calledUp-Helly-Aa.In the 9th century, work forces from Norway came to the Shetlands. The Shetlands areislands near Scotland. These work forces were theVikings. They came to Britain in shipsand carried away animate beings, gold, and sometimes adult females and kids, excessively. Now, 1000 old ages subsequently, people in the Shetlands retrieve the Vikings with a festival.They call the festival Up-Helly-Aa . Every winter the people of Lerwick, thisis a town in the Shetlands, make a theoretical account of a ship. It # 1169 ; s a Viking longship , with the caput of a firedrake at the forepart. Then, on Up-Helly-Aa nightin January, the Shetlanders frock inViking apparels, carry the ship through thetown to the sea and there they burn it. We will write a custom essay sample on Customs and Traditions in Britain or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They do this because the Vikings puttheir dead work forces in the ship and burned them. It goes without stating that therearen # 1169 ; t any work forces in the modern ships. Now the festival is a party for thepeople of the Shetland Islands. Like our traditions there is besides in BritainSt Valentine # 1169 ; sDay in February andApril Fool # 1169 ; sDay on April1st. In May there is besides a tradition with a longhistory. May 1st was an of import twenty-four hours in the Middle Ages. In the veryearly forenoon, immature misss went to the Fieldss and washed their faces with dew.They belived this made themvery beautiful for a twelvemonth after that. Besides onMayDay the immature work forces of each small town tried towin awards with their bows and pointers, and people danced around the maypole.Many English small towns still have a maypole, and on May 1st, thevillagers dance unit of ammunition it. Midsummer # 1169 ; sDay is on June 24th. This isthe longest twenty-four hours of the tw elvemonth. On that twenty-four hours you can see a really old usage atStonehenge in Wiltshire. Stonehenge is one of Europe # 1169 ; s biggest stonecircles, a batch of the rocks are 10 or 12 meters high. It # 1169 ; s besides veryold, the earliest portion of Stonehenge is about 5 000 old ages old. The Druids, theywere the priests in Britain 2 000 old ages ago, used it for a calendar. They usedthe Sun and the rocks at Stonehenge to cognize the start of months and seasons.There are Druids in Britain today, excessively and every June 24th a batch ofthem go to Stonehenge, because on that forenoon the Sun radiances on one famousstone-the Heel rock. For the Druids this is a really of import minute in theyear. In October is Halloween. Halloween is an oldword for Hallows Evening , the dark bevor All Saints # 1169 ; Day . On that onenight of the twelvemonth, shades and enchantresss are free. A long clip ago people wereafraid and stayed at place on Hallowe # 1169 ; en. But now in Brita in it # 1169 ; s atime for merriment. There are ever a batch of parties on October 31st. Atthese parties people wear masks and they dress as shades and enchantresss, or asDracula or Frankenstein # 1169 ; s monster. And some peoples make particular Halloweenlamps from Cucurbita pepos. November 5th isGuy Fawkes # 1169 ; Day in Britain. All over the countrypeople physique wood fires or bonefires , in their gardens. On top of each bonfireis a cat. That # 1169 ; s a figure of Guy Fawkes. Peoples make cats with straw, oldclothes and newspapers. The British remember Guy Fawkes on November5th, because on this twenty-four hours in the twelvemonth 1605, he tried to kill KingJames I. He and a group of friends put a bomb under the Houses of Parliament inLondon. But the King # 1169 ; s work forces found the bomb and found Guy Fawkes, excessively. Theytook him to the Tower of London and there the King # 1169 ; s work forces cut off hishead. In December there are tonss of Christmas and New Year traditionsin Britain. Before Christmas, groups of vocalists go fromhouse to house. They collect money and sing traditional Christmas vocals orcarols. There are a batch of really popular BritishChristmasCarols. Three celebrated 1s are: Good KingWenceslas , The Holly and The Ivy and We Three Kings . OnChristmasEve that # 1169 ; s on December24th, British kids don # 1169 ; t open their nowadayss. FatherChristmas brings their nowadayss inthe dark and so they open them on themorning of the twenty-fifth. In Britain the most of import repast on December25th is Christmas dinner. About all Christmas nutrient is traditional, but a batch of the traditionsare non really old. For illustration, there were no turkeysin Britain before 1800. And even in the 19th century, goose was thetraditional meat at Christmas, but non now. A twentieth- century BritishChristmas dinner is roast Meleagris gallopavo with carrots, murphies, peas, Brussels sproutsand gravy, but there are sausages and baco n, excessively. Then, after the Meleagris gallopavo, thereis Christmas pudding. Crackers are besides usual at Christmas dinner. These came toBritain from China in the 19th century. Two people pull a cracker andusually there # 1169 ; s a little plaything in the center and frequently there # 1169 ; s a gag ona piece of paper, excessively. December 26th isBoxingDay. Traditionally boys from the stores ineach town asked for money at Christmas. They went from house to house onDecember 26th and took boxes made of wood with them. At each housepeople gave them money and this was their Christmas nowadays. So the name ofDecember 26th doesn # 1169 ; t come frome the athletics of pugilism, it comesfrom the male childs # 1169 ; wooden boxes. Now, Boxing Day is an excess vacation afterChristmas Day. In Scotland there is a tradition, calledFirstFooting. The name for New Year # 1169 ; s Evein Scotland isHogmanay. After midnight people visit their friends and they takea piece of coal as a presen t, because traditionally the first visitant of theyear must transport coal into the house. This is first terms and it brings goodluck. It besides helps to do fire in the center of winter. In Britain there are many RoyalTraditions. For illustration thetrooping of thecolour: The Queen is the lone individual in Britain with twobirthdays. Her existent birthday is on April 21st, but she has an functionary birthday on the 2nd Saturday in June, excessively. And on the Queen # 1169 ; sofficial birthday, there is a traditional ceremonial called the Trooping of theColour. It # 1169 ; s a large parade with brass sets and 100s of soldiers atHorse Guards # 1169 ; Parade in London. A regiment of the Queen # 1169 ; s soldiers, the Guards, March in forepart of her and at the forepart of the parade is theregiment # 1169 ; s # 1103 ; ag or coloring material , which the guards are parading. Thousands ofLondoners and visitants watch in Horse Guards # 1169 ; Parade and 1000000s of peopleat place ticker it on telecasting. The changing of theguard is an another royaltradition: This happens every twenty-four hours at Buckingham Palace, theQueen # 1169 ; s place in London. Soldiers stand in forepart of the pala Ce. Each morningthese soldiers ( the guard ) alteration. One group leaves and another arrives. Insummer and winter tourers stand outside the castle at 11.30 every forenoon andwatch the Changing of the Guard. MaundyMoney: Maundy Thursday is the twenty-four hours before Good Friday, at Easter. On that twenty-four hours the Queen gives Maundy money to a group of old people.This tradition is over 1,000 old ages old. At one clip the male monarch or queen washed thefeet of hapless, old people on Maundy Thursday, but that stopped in1754. SwanUpping: Here # 1169 ; s a really different royal tradition. Onthe River Thames thereare hundred # 1169 ; s of swans and a batch of these beautifulwhite birds belong, traditionally, to the male monarch of queen. In July the immature Swanson the Thames are about two months old. Then the Queen # 1169 ; s affirm keeper goes, in a boat, from LondonBridge to Henley. He looks at all the immature swans andmarks the royal 1s. The name of this unusual but interesting usage is SwanUpping. The Queen # 1169 ; sTelegramm: This usage is non really old, but it # 1169 ; s forvery old people. On his or her one hundreth birthday, a British individual gets atelegram from the Queen. The Birthday Honours list andthe new twelvemonth # 1169 ; s honours list: Twice a twelvemonth at Buckingham Palace, the Queengives rubrics or honours , one time in January and one time in June. There are a batch ofdifferent honours. Here are a few: C.B.E. Companion of the BritishEmpire O.B.E. Order of the BritishEmpire M.B.E. Member of the BritishEmpire These honours began inthe 19th century, because so Britain had an imperium. Knighthood a knight has Sir before his name.A new knight kneels in forepart of the Queen. She touches foremost his right shoulder, so his left shoulder with a blade. Then she says Arise, Sir and his firstname, and the knight stands. Peerage a equal is a Godhead. Peers sit in theHouse of Lords, which is one portion of the Houses of Parliament. The other portion isthe House of Commons. Dame/Baron ess these are two of the highesthonours for a adult female. The State gap ofParliament: The parliament, non the Royal Familiy, controlsmodern Britain. But traditionally the Queen opens Parliamentevery fall. She travels from BuckinghamPalace to the Houses of Parliament ina gold passenger car the Irish State Coach. At the Houses of Parliament the Queensits on a throne in the House of Lords. Then she reads the Queen # 1169 ; sSpeech . At the State Opening of Parliament the Queen wears a Crown and shewears other gems from the Crown Jewels, excessively. The Order of the GarterCeremony: The order of the Garter ceremonial has a longhistory. King Edward III started the Order in the 14th century. At thattime, the people in the Order were the 24 bravest knights in England.Now the knights of the Order aren # 1169 ; t all soldiers. They # 1169 ; re members ofthe House of Lords, church leaders or politicans and there are some foreignknights, excessively. For illustration, the King of No rway, the Grand Duke of Luxembourg andthe Emperor of Japan. They # 1169 ; rhenium called Extra Knights of the Garter.The Queenis the Sovereign of the Order of the Garter. But she isn # 1169 ; t the lone royalperson in the Order.Prince Charles and Prince Philip are Royal Knights, and theQueen Mother is a Lady of the Garter.In June the Order has a trditionalceremony at Windsor Castle. This is the Queen # 1169 ; s favourite palace andit # 1169 ; s besides the place of the Order of the Garter. All the knights walk fromthe palace to St George # 1169 ; s Chapel, the royal church at Windsor. They wearthe traditional apparels or robes of the Order. These robes are really heavy.In fact King EdwardVIII one time called them pathetic . But they # 1169 ; re animportant portion of one of Britain # 1169 ; s oldest traditions. The Queen # 1169 ; s ChristmasSpeech: Now here # 1169 ; s a modern royal usage. OnChristmas Day at3.00 in the afternoon, the Queen makes a address on wireless an dTV. It # 1169 ; s ten proceedingss long and in it she talks to the people of the UnitedKingdom and the Commonwealth. The Commonwealth is a big group of states. Inthe past they were all in the British Empire. Australia, India, Canada and NewZealand are among the 49 members. The B.B.C. ( the British BroadcastingCorporation ) sends the Queen # 1169 ; s address to everyCommonwealth Country. In her address the Queen negotiations about thepast twelvemonth. Traditionally in addresss, male monarchs or Queenss say we , non I . QueenElizabeth II doesn # 1169 ; t make this. She says My hubby and I , or merely I . British Food and Drink: First, theEnglishBreakfast: In a existent English breakfast you have fried eggs, bacon, sausage, tomato and mushrooms. Then there # 1169 ; s toast andmarmalade. Pancakes: British peopleeat battercakes on Shrove Tuesday inFebruary or March. For battercakes you need # 1103 ; our, eggs and milk, so you eat themwith sugar and lemon. In some parts of Britain there are pancake races on ShroveTuesday.People race with a frying pan in one manus. They have to flip thepancake, throw it in the air and catch it once more in the fryingpan. Haggis: Haggis is a traditional nutrient from Scotland. Youmake it with meat, onions, # 1103 ; our, salt and Piper nigrum. Then you boil it in the skinfrom a sheep # 1169 ; s tummy. In Scotland, people eat haggis on Burns Night.Robert Burns was a Scots poet in the 18 century, so every twelvemonth Scotspeople all over the universe retrieve him and read his verse form. Tea: Tea is Britain # 1169 ; s favorite drink andit # 1169 ; s besides a repast in the afternoon. You can imbibe tea at place or in hotel.Tea at the Ritz hotel in London is really good. Youcan drink Indian or Chinatea. EnglishPubs: Public houses are an of import portion of British life.People talk, eat, imbibe, run into their friends and loosen up at that place. The peoplesdon # 1169 ; t travel in saloon to imbibe a batch, but instead merely to run into their friends.They are unfastened at lunch period and once more in the eventide, but they close at 11o # 1169 ; clock. The word saloon is short for public house. There are are 1000s inBritain, and they all sell pub tiffins. One of these isa Ploughman # 1169 ; sLunch, a really simple repast of staff of life and cheese. Pubs besides sell beer. Thetraditional sort is called existent ale . That # 1169 ; s a really strong beer from anold formula. In the saloon in south-west England there # 1169 ; s another traditionaldrink, which is called scrumpy. You make this drink with apples, but it # 1169 ; snot a simple fruit juice. It # 1169 ; s really strong. Pub names frequently have a longtradition. Some come from the thirteenth or 14th century. Every saloon has a name and has a mark above its door. The mark shows a image of the saloon # 1169 ; sname. Andrea Lehner

What i have lived for Essay Example

What i have lived for Essay Over the course of my life, three passions that have driven my life: the need for adrenaline, the commitment of family love, and the endless love for cars. Though simple and uninteresting to ones mind, these overwhelming passions have lead my life of dullness and bitterness to a life of sweetness and Joy. Whats so life changing of these passions? Whether its the urge to winning a race or parachuting off a plane miles up, that heart pumping, adrenaline, feeling I get is what I would describe fun as. That slow action time zone I receive in the midst of battling a position for a race is the feeling that cannot be explained, but for one to have experienced it to know. That time zone where everything is slowed, is where I have the chance to forget all the stress built up, and to Just enjoy the ecstasy feeling of the adrenaline. We will write a custom essay sample on What i have lived for specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What i have lived for specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What i have lived for specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This ecstasy feeling is so great that one could sacrifice a stressful moment of their life Just to sit down and enjoy the beautiful scenery around them. Then all of a sudden, the feeling would Just seem to fade away and the life I once had comes back. Though knowing the fact that this adrenaline feeling could be experienced again, the depression I have decreases just a bit, while I look forward to the next time will experience it again. While the want for adrenaline, comes with the want to return a favor to my family. Thinking of the pain my parents have suffered to give me the life I never had, gives me pains as I watch them come home tired and hungry every day since I could remember. Family first is what I go by, so I would take every available chance there is to be able to return the favor. Parents are not Just the people who wash your loathes and cook you dinner, they are the people who have striver to see you be happy. Though I could tell them I love them every day, nothing more than physically showing them proves more. The day I read my first car book at the age of 5 was the day that marked the beginning of my love for cars. The rumbling roars of the cars circling the track is like music to my ears. Spending time admiring the beauty of each car would be my second definition of fun. But the real fun lies behind a leather gripped steering wheel of an Italian supercargo. The adrenaline that rushes through your brain makes o feel like you never want to get out of the car, forgetting the fact that you once had a life. Speeding through the hollow tunnels leaving a trail of roars and taking the turns with such speed is what each young car fanatic would have dreamed of before sleeping. Its a shame that Im still in the introduction years of my life, unable to experience that life at the moment, but its good to know that with effort I can achieve it. Blood -rushing adrenaline, commitment to the family, and endless love for cars are the passions that have driven my life of dullness and bitterness to a life of sweetness and Joy.

Julius Caesar Report Research Paper Example

Julius Caesar Report Research Paper Example Julius Caesar Report Paper Julius Caesar Report Paper Essay Topic: Julius Caesar The exact date of the publication of Julius Caesar is not absolutely certain. However, most critics agree that the play was written sometime between 1598 and 1608 during, or just after, the reign of Queen Elizabeth I. Julius Caesar is the first of Shakespeares three Roman Plays, the other two being Antony and Cleopatra and Coriolanus. As with his other Roman Plays, Julius Caesar is based on Plutarchs Lives of the Noble Grecians and Romans from a translation by Sir Thomas North in 1579 from an earlier French version. The two texts have only minor differences the majority of the plot is taken from Plutarch and most of the speeches, most significantly excepting Antonys famous oration, are Norths words in verse. The play is also greatly influenced by the Elizabethan attitudes prevalent at the time for example, superstition. Several anachronisms are used in the Play for instance, he plucked me ope his doublet. Elizabethans wore doublets; Romans wore togas fastened at the shoulder. The character of Julius Caesar particularly fascinated the Elizabethans. He was a soldier, scholar and politician and he was the first Roman to realise the benefits of a monarchical empire like England was at the time of Elizabeth I over a democratic state. To add to the intrigue surrounding him, he had also been killed by one of his closest friends. In the 6th century B.C.E, Lucius Junius Brutus, an ancestor of Marcus Brutus, led the citizens of Rome in rebellion against Tarquin the Proud, ruler of Rome at the time. Tarquin had reigned as a cruel tyrant, loathed by everyone. He was deposed by the Romans, and in 509 B.C.E, Rome was declared a republic. Brutus was glorified for his honourable actions, and since then, most Romans feared the title rex king. Five hundred years later, early in the first century B.C.E, Gaius Julius Caesar was born to an impoverished patrician family. Despite the fact that his family was not a prominent one, he had many influential relatives who helped him in his rise to supremacy. Later on in that century, Caesar allied with Pompey and Crassus to form the First Triumvirate, an important part of Roman history. The Roman Empire, which comprised of the majority of the continents of Europe, Asia and Africa, was shared out equally between them. However, when Crassus died in battle against the Parthians in 53 B.C.E; there was conflict between Caesar and Pompey since neither of the two wanted to share their power. Consequently, civil war broke out in Rome. Marcus Brutus and Caius Cassius were among those who fought with Pompey against Caesar; but when Caesar defeated Pompey, and later on Pompeys two sons, he pardoned Brutus and befriended him, and allowed Cassius to return to Rome at Brutuss request. After his victory, Caesar continued to climb in politics, religion and in the military. Although formerly two consuls had been elected as prime authority in Rome, Caesar alone ruled now, and as the majority of the Senate were his supporters, any decree he made would be carried out. Caesar was king of Rome in effect, if not in title. Several fiercely democratic families realised this and feared a replay of Tarquins tyrannical reign. Determined that Rome should remain a republic, a conspiracy of over 60 senatorial families was formed by Brutus and Cassius with the aim of murdering Caesar. To an extent, the plot succeeded. Caesar was assassinated on the 15th of March in the Capitol. However, far from being regarded as the heroes of Rome, as Lucius Junius Brutus and his followers had been five hundred years back, the conspirators were forced to flee Rome by Antony, Caesars close friend, and Octavius, his great-nephew and heir. Once again, civil war broke out in Rome, resulting in the deaths of Brutus and Cassius and most of their army. Antony and Octavius returned to Rome victorious and formed the Second Triumvirate with Lepidus, a general of Caesars army. Eventually, Antony and Lepidus withdrew from the triumvirate and Octavius alone was left to rule the great Roman Empire. He adopted his great-uncles name Caesar along with the name Augustus. He was now known as Augustus Caesar, and to this name he also added the title of Princeps the chief one. From then on, Rome officially ceased to be a republic.

How to Hire a Ghostwriter You Trust (in 10 Simple Steps)

How to Hire a Ghostwriter You Trust (in 10 Simple Steps) How to Find a Ghostwriter You'll Love (in 10 Simple Steps) Last updated: 3/29/2018Learning how to hire  a ghostwriter for your project can be daunting for some. Working on a book with another person is about sharing thoughts and opinions, solving problems and mind-melding. It can all add up to a somewhat intimate experience - and finding someone you  can trust with that connection (who also has the experience to pull off your book) isn't easy. If you approach the ghost-hunting process in the right way, you'll eventually land yourself with an amazing collaborator. And with this post, acclaimed ghost  Toni Robino will show you how to do it right.Step 1. Know what to expectToni Robino is one of North America’s most sought-after â€Å"ghosts† and collaborators for leading publishers, with titles on the New York Times best-seller list. In addition to writing, she teaches BookWalk: Journey from Dream to Publication, a virtual writing program where new authors learn how to write their best books - step-by-step.If you have any other questions or thoughts, just drop us a message in the comments below.

Endangered Species Research Paper Example | Topics and Well Written Essays - 1250 words

Endangered Species - Research Paper Example Scholars have even suggested that the world may be in the verge of experiencing its sixth massive species die off (Darling 14). Extinction may be defined as the death of a particular species and thus, disappearing completely. In the past there have been about five events of historical mass extinction acknowledged by scientist: the Cretaceous, the Ordovician, the Triassic, the Permian, and the Devonian. Scientists are of the opinion that the world is actually experiencing the Holocene, which is the sixth massive species die off. Even though the past historical mass extinction episodes were induced by natural phenomenon, the current extinction event (the Holocene) is the directly cause by human activities. Discussion The current extinction event unlike the past ones is directly cause by human activities the earlier events were caused by events such as natural climate shifts, volcanic eruptions, and asteroid strikes. It is a proven fact that about 99 % of the currently endangers plants and animals in our planet , are at risk from the activities of human beings particularly those activities that leads to loss of habitat, global warming, as well as introduction of exotic species (Sheehan 33). It is worth mentioning that for every species that faces extinction, there is a very high possibility that other species that are bound to that particular species in the complex web of the ecology may also be at a risk of extinction following the interruption of the complex ecological web. Consequently, a number of species may be directly or indirectly at risk of extinction once a particular species disappears from the face of the earth following its extinction. One of the many species that are at risk of extinction is the Komodo dragon found in the natural habitats of Indonesian Islands. The Komodo dragons are found in Lesser Sunda islands, Komodo Islands, Rinca Islands, as well as Islands of Montang, Gili, and Padar found in indonasia. It is estimated that the remaining popul ation of the Komodo dragons is approximately 4,000 to 5,000 and as such, they are listed as the endangered species in the Red List of the IUCN. The komodo dragons are commonly reffered by the name of buaja, Ora, and darat which basically means terra firma crocodile. The scientific name of the Komodo dragon is Varanus Komodoensis. They weigh about 300 pounds and grow to a length of up to 29 inches, making it the largest and heaviest lizard in the world. The creature also has an incredible sense of smell (Sahtouris 32). The Komodo dragon has a very flexible skull for purposes of enabling it to swallow huge lumps of prey. The dragons’ bit is extremely dangerous as it has very deadly venom that is capable of killing the prey within a very short time. These fascinating creatures have a life span of about 20 to 40 years. They also have a freckled skin with various colors such as slate black, earthen red, and slate gray in the adult dragons, while on the younger ones they have numer ous colors ranging from green, brown, gray, and sometimes yellow (Miller 45). The major factors that poses a great risk of possible extinction of the komodo dragons is decrease in the prey base of the creature, volcanic activities, as well as forest fire. In addition, it is pertinent to mention that the loss of the creature prey based is largely as a result of human activities such as poaching these prey species, and forest fires caused by human activities

Hubble space telescope Research Paper Example | Topics and Well Written Essays - 1250 words

Hubble space telescope - Research Paper Example this brief analysis will consider the initial need and desire for such an instrument, development of the telescope, launch and operation use, breakthroughs in astrophysics and astronomy that have since been able to be uncovered by means of the Hubble Space Telescope, and future outlook for the Hubble as well as other planned space telescopes. Although certainly not the first astronomer to note the need for a space based telescope, Hermann Olberth formerly iterated his desire to see such a plan put into implementation as early as 1923. The ultimate reason behind such a bold and technologically challenging plan was the need to get beyond earth’s inner atmosphere as a means to reduce the level of light and environmental pollutants and/or dust that so strongly influenced the quality of astronomical work that could be performed with traditional earth based telescopes. Recognizing these limitations, astronomers such as Hubble began to lobby funding entities for the means to design and build a non-earth based telescope (O’Dell 265). Unfortunately however, as is often the case with scientific visionaries, the work of actually building the space telescope was not completed until long after Olberth and many others instrumental in the formulation and development of such an idea were dead. After years of delays, a near continual struggle for available resources and review and oversight by nearly every imaginable entity, the Hubble Space telescope was finally launched in 1990. It should be noted that regardless of the delays or the budgetary overruns and issues that have herein been discussed, the Hubble Space Telescope represented the very cutting edge of optical technology; so much so that it has continued to be relevant over 20 years after being in service. This is a seemingly impossible feat of engineering and design due to the fact that the computer revolution, the age of the internet, fiber optics, and a litany of other technology breakthroughs have occurred

Communicating change Essay Example for Free

Communicating change Essay When an organization is undergoing changes, the management must communicate to employees to ensure they support the decision. Changes in an organization may cause conflicts especially when all stakeholders are not aware the new aspects to be adopted. To communicate to employees about the changes when an organization is relocating to another state requires the managers to provide the strategies being adopted to safeguard the interests of employees. The management should consider the welfare of the employees by maintaining the employees while the organization is undergoing change. When an organization relocates its operations from one region to another, the management should support the employees to understand the new systems. Management strategies should be changed to match the current needs of the employees (Burke, 2002). When changes are communicated to employees, they may react to support or reject the new policies. When employees accept change, the management should change its management style by adding more opportunities to improve their morale. When employees reject change, the management should adopt a persuasive strategy where they will influence them to adopt the new policies. Some changes may be compulsory for the management to implement and in such cases, there is no option but to influence employees accept the new strategies. Managers should interact with employees to determine their needs so as to implement acceptable strategies. Teams within the organization should be created to create synergies among the employees during the change process. Team leaders should be elected to support other employees. All members of the organization should hold a general staff meeting to discuss about the new systems to be adopted. The organization should be prepared to provide resources to employees to relocate to the new offices. For example, the costs of carrying out the entire process can be covered by the management (Burke, 2002). Reference Burke, W. W. (2002). Organization change: theory and practice. ISBN 0761914838, Sage.

1950s :: American America History

1950's The 1950's were quite radical in fact, this is the decade that began rock n' roll, the civil rights movement, better family living, advances in technology, Fashion, medical research, other wonderful things this country was not used to seeing or hearing. The 1950's were looked at more as a state of mind or a way of living rather than just another decade or time era in American history. Everything was peaceful now, which looking back on the two world wars and the great depression this country was not used to at all. Nobody worried about war, nobody worried about how they were going to feed their children and keep a roof over their heads because everyone had jobs and the economy was doing great. (Edey, Maitlanded.57) Teenagers were having more fun than ever too. Rock n' roll was introduced to them and they all seemed at the time to know what they wanted out of life, to go to school, graduate, get a job, get married, and have children all in that order just as their parents had. (Clayton , Andrew.24) The 1950's were the most influential decade in American history because the civil rights act began, fashion was completely new and trendy, there were much advancement in entertainment and medicine, and suburban life was much more "functional" than any other decade in American history. One reason the 1950's were the most influential decade in American history is because rock and roll was introduced to the country and it let people forget about their morals for a while and just let loose to have fun. (Pareles, John.3) Elvis Presley was quite the king of rock and roll, with songs like hound dog, don't be cruel, and love me tender and ready teddy Elvis lit up the stage. ("Elvis Presley-Biographical Timeline-The Fifties") Elvis was born on January 8th 1935. He purchased his first guitar in 1946 for $12.95 at the local hardware store. In 1954 Sam Phillips teams Elvis up with local musicians Scotty Moore (guitar) and Bill Black (bass). By November of 1955 Elvis had signed his first record contract with RCA His contract was for $40,000, and a $5,000 signing bonus for Elvis. In April of 1956Elvis signed a seven-year movie contract with Hal Wallace and Paramount Pictures. The most famous film Elvis came out with ; Jailhouse Rock came out in May of 1957. This is the film tha t really helped Elvis launch his career.

Expository Essay on the Life Essay

Jean Little was born in Taiwan in 1932 but grew up in Ontario, Canada. She was born with a serious eye disease and her vision is severely impaired. Though she has overcome this handicap and become a successful children’s author, it is clear that as a child, she must have suffered ridicule and mockery from other children in school and other places. She was different. Many times, children with disabilities are more sensitive than normal kids. They quickly learn that they’re different. They learn firsthand how cruel their peers can be if they look or act differently. They spend uneasy nights crying themselves to sleep. The things that happen to us during those young years we spend in grade school often affect how we live our lives and what type of people we become. Everyone can recall a memory from their childhood, a moment when they were chosen for a sport or not chosen. A moment when they were honored for some accomplishment or laughed at for some misspoken word. Committing some sin such as passing gas while giving a book report in front of the class can scar a child for life. These are the types of incidents that can turn an 8-year old boy into an extreme introvert. Or the class clown, depending upon how the child chooses to deal with the mishap. I believe that this author plays out her painful childhood on the pages of these children’s novels, but unlike her real life, always with a happy ending. In her stories, the children and the adults are kind and understanding. They’re compassionate folks who care and want to help. This is of course a stark contrast to what life is really like in the twenty-first century. Jean Little also develops stories that contain strong bonds between animals and humans, leading one to think that she may have turned away from friendships with other kids her age and instead chosen relationships with animals. Animals are non-judgmental. One thing about your dog: he’ll always love you no matter what you look like. Your cat doesn’t care if you’ve got a funny looking nose or acne. Many lonely people find lifelong friendships with a parrot. Our pets give us unconditional love, something you rarely see from humans even under the best circumstances. Jean Little’s parents were both doctors and probably made every effort to make sure that their daughter grew up as normally as possible. Having doctors as parents certainly afforded her all the best medical attention. But there’s no medicine for an injured self-image. In her books, Jean also explores strong family relationships. The homes and families in her books are happy and well-rounded, which leads one to think that her parents might have over-protected her. Perhaps they knew of the cruelty of grade-school children and wanted to build a wall around their daughter to keep her from harm. That would be a normal reaction for parents of a handicapped child. A handicapped child still sees the mockery from other students. They still hear the snickering and laughter. They hide these violations in their hearts and silently suffer. Often, the wounds are deep and the scars don’t heal. In our society, especially in recent years, children who have suffered such abuse from their peers have gone on to formulate well-thought-out plans for revenge, as in the Littleton, Colorado school shootings. They’ve bought guns and special clothing in their crusade against the cruelty of fellow classmates. {http://www. cnn. com/SPECIALS/2000/columbine. cd/frameset. exclude. html} So many times, these situations have gone unnoticed until it was too late. In recent years, the lives of teachers and students have been needlessly lost because adults have failed to realize how important, how critical it is for children to feel as if they fit in. Jean Little has taken her hurt and humiliation and turned it into uplifting literature for children. Though she too suffered verbal abuse and rejection because she was â€Å"different†, she takes her painful childhood and uses it to build great literature for kids. In her book, â€Å"Somebody Else’s Summer†, two 11 year-old girls find themselves being sent off for a long summer vacation in places where they don’t want to be. Samantha is an athletic girl, being sent to stay with her grandmother’s friend who runs a book store. She dreads going and daydreams of how boring it will be to be stuck all summer with a bunch of dusty old books. Alex is a quiet girl who loves to read. She’s is being sent to a horse farm for the summer. She is horrified to think of interacting with livestock, of getting dirty and sweaty. There will be bugs and spiders and she’s scared of what else might be found on a horse farm. These two children meet on an Air Canada flight and quickly become friends. As they talk, one of them comes up with a crazy idea. What if they traded places? I believe the author sees herself as both of these characters: a quiet girl who loves to stay indoors with her pets and her parents. But also, if only in her 11-year old imagination, this author sees herself as an outdoor type, able to hike through the woods, ride horses, and do all the other things that a normal child might do. Activities that Jean Little was never able to enjoy because of her blindness. In â€Å"Somebody Else’s Summer† Jean Little explores the idea of trading places. As a little girl, she may have daydreamed of becoming someone else, someone with healthy, normal eyes. Someone who could do all the things the other kids could do. If you read this book without knowing anything about this author, you think of it as a delightful children’s story†¦maybe something along the lines of â€Å"The Parent Trap†, an amusing tale of two kids having a summer they will never forget. There’s fun and frivolity as the girls set about taking up each other’s identity. Can they pull it off? Or will they be caught and punished? This is a charming story that any ten or twelve year old girl would enjoy reading. But if you read Jean Little’s biography, you quickly realize that she builds the story around her own reality and the life that she always dreamed of having. She is both characters and the story allows her the opportunity to explore the life she could never have. Of course she enjoyed the life she had with her parents growing up. She loved them. She loved her books and her pets. But she has spent her life having to say no to rock climbing, sky diving, canoeing, field trips†¦fun adventures that most of us take for granted. Still she dreams. She dreams of being someone else. Many handicapped children dream of being someone else. Someone healthy. They dream of going on all the adventures so-called â€Å"normal† children can go on. All kids want to be liked. They want to be popular. They need to be included. Handicapped children are no different. They have the same hopes and dreams that any other child has. It’s very important that they feel like part of the group. {http://www. hcaserves. com} When you read â€Å"Somebody Else’s Summer† knowing something about the author herself, you’re thankful that she was able to find a creative outlet for the cruel mockery she must have endured as a blind child. If she had not had the loving support of concerned parents, if she had not had a dog who loved her no matter what, her talent as a children’s author might never have developed and come to the surface. As compassionate human beings, we all love to see someone turn adversity into opportunity. We love seeing the underdog triumph. It gives us a wonderful feeling in our hearts. It reinforces what it is to be human in each of us when we see someone overcome difficulty or hardship to make something of themselves. In Jean Little’s literature and in her life, we see a woman of courage who has achieved success in spite of her physical†¦and emotional, hardships. Jean takes the lemons that life has dealt her and makes a very fine†¦and successful, lemonade stand. In her stories we can look at the world thru the eyes of an 11 year-old. We can see a hopeful future. She reminds us to focus on the positive things in this life. For a few moments, we are taken away from the cruelty of reality and transported to her world: a world where people accept you for who you are, a world where your physical appearance doesn’t matter. In her world, strangers are kind and helpful and the problems of life amount to no more than what we will have for lunch. Or what game we shall play next. Works Cited CNN Website. May 1999 http://www.hcaserves.com

The Jungle

It is an elemental odor, raw and crude; it is rich, almost rancid, sensual and strong. â€Å"| Meat packing industry makes the reader disgusted from the detail of the odor| Parallelism| â€Å"It is a sound, a sound made up of ten thousand little sounds. You scarcely noticed it at first-it sunk into your consciousness, a vague disturbance, a trouble. 1`7| This quote has to do with immigration and giving the character a more humanistic view to the reader| pathos| â€Å"Relentless, remorseless, it was; all his protests, his screams, were nothing to it–it did its cruel will with him, as if his wishes, his feelings, had simply no existence at all; it cut his throat and watched him gasp out his life. â€Å"| This gives the reader an idea of how he felt about being an immigrant| Parallelism| â€Å"The orchestral uproar sound like fairy music† pg. | Adds a picture and sound in the readers mind| Simile| â€Å"Some hold each other tightly some at a cautious distance† p g. 8| Immigrant- Makes the reader feel sympathetic toward the characters| Anaphora| â€Å"his demon are driving him. † pg 5| The reader gets an insight into the characters mind| Metaphor| â€Å"Little one,† he said, in a low voice, â€Å"do not worry – it will not matter to us. We will pay them all somehow. I will work harder. † 21| Immigration- This gives a lot of sympathy to the characters| Polysyndeton| â€Å"Soil draining into it† pg 27| Talks about the meat packing industry| Alliteration | The scars would never heal if he did not quit† pg 69| This quote gets sympathy from the reader and expresses the work ethics| Ethos| Hour after hour, day after day, year after year naked little fingers in the unheated cellar† pg 63| It describes the poor conditions of the meat packing industry to the reader| Parallelism| â€Å"The first family had been germans† 57| This takes away from the complexity of what the audience is reading| Simple sentence| â€Å"†¦brought around the corner was water and doctored with formaldehyde besides? 67| This gives the reader a awful vicious angry thought/ image| Rhetor. | So from the top to bottom the place is simply a seething cauldron of jealousies and hatreds; there is no loyalty or decency anywhere about it, there is no place in it where a man counted for anything against a dollar. † 55| It makes the characters seem very hurt and sad which allows the audience to be more inticed| Polysyndeton| â€Å"He ever missed a meeting however†| Shows how dedicated the workers were| Simple sent| â€Å"He had been in jail for three days and had disappeared† 58| Shows what new things the immigrants have turned to based on the working conditions| Polysyndeton| â€Å"One bitter Febuary morning the little boy lay down and rolled in agony. † 71| The characters seem miserable and adds an image to the audience of how cold and poor they were| Imagery/pathos| â€Å" An d so she raised her hands† 69| Shows how desperate for help the immigrants were. Simple sentence| â€Å"And, for this, at the end of the week, he will carry home three dollars to his family, being his pay at the rate of five cents per hour-just about his proper share of the million and three quarters of children who are now engaged in earning their livings in the United States. † 6| This show how desperate the immigrants were and how little they were payed which adds sympathy. | Logos| â€Å"This is no fairy story and no joke; the meat will be shoveled into carts and the man who did the shoveling will not trouble to lift out a rat even when he saw one.Pg 103| Shows the unsanitary conditions of the industry by supriseing the reader saying they would take rats| Imagery| â€Å"To Jurgis this man's whole presence reeked of the crime he had committed; the touch of his body was madness to him-it set every nerve of him a-tremble, it aroused all the demon in his soul. â€Å" 15| It reapeats the fact that jurgis has a â€Å"demon in his soul† which reinforces the readers thought | Repitition| â€Å"They were beaten; they had lost the game, they were swept aside.It was not less tragic because it was so sordid, because that it had to do with wages and grocery bills and rents. They had dreamed of freedom; of a chance to look about them and learn something; to be decent and clean, to | The poor wages that workers receive allow them to not afford very many things which give s the reader a clear message of the character. | Asyndeton| â€Å"My God- let me die, let me die! 164| This shows the reader how miserable the character is to the point of wanting death| Repitition| â€Å"He was of no consequence he was flung aside, like a bit of trash, the carcus of some dead animal† 147| Explains that the characters were treated like dead animals and gets the characters sympathy| Simile| they brought him food and drink-why, in the name of heaven, if they must punish him, did they not put his family in jail and leave him outside-why could they find no better way to punish him than to leave three weak women and six helpless children to starve and freeze? 6| Gives the main character a very bleak situation which allows the reader to see the punishments and how poorly they and families were treated| Rhetorical question| â€Å"He has no wit to trace back the social crime to its far sources-he could not say that it is the thing men have called â€Å"the system† that is crushing him to the earth; that it is the packers, his masters, who has dealt their brutal will to him from the seat of justice. â€Å"| This quote explains how unfairly immigrants were treated by the gov. Polysyndeton| â€Å"We having been borrowing and begging to keep alive and there is nothing more we can do† 165| They have just given up which allows the audience to root for them| Alliteration| â€Å"Jurgis has discovered drink† 128| Foreshadows jur gis battle with alcohol| Simple sentence| â€Å"You would have done well to think about them before you commited the assault,’ said the judge,dryly, as he turned to look at the next prisoner. † 154| This shows the small bit of importance immigrants had in society. | asyndeton| The word rang through him like the sound of a bell, echoing in the far depths of him, making forgotten chords to vibrate, old shadowy fears to stir-fears of the dark, fears of the void, fears of annihilation. She was dead! She was dead! â€Å"| It uses imagery to explain how awful he felt also repeated the last part to make It stick to the reader. | Asyndeton repetition| â€Å"Only think that he had been a countryman all his life; and for three long years he had never seen a country sight nor heard a country sound! | Shows how deprived the character have been during this time| Exclimation| â€Å"Ah what agony is that, what despair, when the tomb of memory is rent open and the ghosts of his old life come forth to scourge him! â€Å"| It uses this to show the reader of how he feels. | Metaphor| â€Å"They are trying to save their souls-and who but a fool could fail to see that all that is the matter with their souls is that they has not been able to get a decent existence for their bodies? â€Å"| By asking a question it makes the reader think and ponder| Question| â€Å"This last was a great blessing. | The return of the coat causes the reader to oreshadow whats next| Simple sent| â€Å"†The gray dawn came up and crept into the attic† 181| It uses symbolism to show how jurgis is feeling| Personification| â€Å"There was a rainbow in the sky and another in his breast.. the time he came home from jail.. 191| It contrast totally different feelings he has without actually saying it to the reader| juxtaposition| â€Å"It was to good to last though.. like most things in this hard world. † 172| This allows the reader to assume something bad will happen a gain| Foreshadow| â€Å"I haven’t got it, I haven’t got it,† 168| This forces that the situation is tense. Repitition| â€Å"To the man who consisted of doing one thing all day†¦ adventure! † 191| Brings the reader back to the meat industry working structure. | Exclimation| â€Å"All of these agencies of corruption were banded together, and leagued in blood brotherhood with the politician and the police; more often than not they were one and the same person,–the police captain would own the brothel he pretended to raid, and the politician would open his headquarters in his saloon. | This shows the reader how against the government was to immigrants| Pathos| â€Å"There is one kind of prison where the man is behind bars, and everything that he desires is outside; and there is another kind where things are behind bars, and the man is outside. â€Å"| It describes the life of the character and how he feels trapped| Parallelism| â€Å"When peo ple are starving and they have anything with a price, I guess you ought to sell it, I say. I guess you realize it now when it's too late. | This is not talking about selling some thing but more about what they have learned| symbolism| â€Å"The sentences of this man were to Jurgis like the crashing of thunder in his soul; a flood of emotion surged up in him-all his old hopes and longings, his old griefs and rages and despairs. â€Å"| Shows the reader how one character relates to another| simile| â€Å"In a society dominated by the fact of commercial competition, money is necessarily the test of prowess, and wastefulness the sole criterion of power. | Tells the reader what the main goal of meat packing industry was| Polysyndeton| Chicago will be ours! Chicago will be ours! CHICAGO WILL BE OURS! â€Å"| The passion the characters have uplifts the reader| Repition| â€Å"It struck fear to his heart. †278| This sentence really hits the reader as a strong sentence about the c haracters| Simple sentence| â€Å"What sort of man was he? † 280| Asking what time of person other people are makes the reader question themselves| Rhetorical ? | â€Å".. ad somehow expected his own family,that he loved; and now this sudden horrible discover, Marija a whore and Elibieta and the children living off her shame! † 259| When the character comes to a realization so does the reader| Exclamation| Jurgis had come in conflict with one of the creatures of the jungle whose powers were much greater then his own and he has been worsted in the combat to drag himself away† 260| This puts an idea in at the vantage point of jurgis which allows the reader to feel what he is feeling| Alliteration| I cannot rest. I can not be silent† 281| The character is tired of living this life and gets sympathy from the audience| repitition| To you workingmen! 282| Shares the passion of the speaker with the audience. | Exclamation. | â€Å"The human race lives and dies fo r them! † 285†| | | â€Å"A mighty giant†¦Ã¢â‚¬  286| Talking about the labor force, easier to comprehend. | Metaphor| â€Å"Why should they not all sit In silence? 288| Forces reader to answer questions| Rhetorical question| â€Å"With what was called the â€Å"iron law of wages†Ã¢â‚¬  291| Gives a different name to socialism| ethos| â€Å"and break the conspiracy of silence of the capital press†293| Talks about socialism related to that point in time for reader to get a setting| Personification| â€Å"Labor was there hog,and the public was their hog and they themselves†¦Ã¢â‚¬ 296| Audience sees the work forces manipulation| Personification| â€Å"†¦Into his stomach was simply playing a game with his life† 297| When eating meat packed food your putting your life at risk| metaphor| â€Å"simply the difference between civilization and savagery†298| Contrasts both things. | Parallelism| â€Å"was a squat man, with broad sh oulders and a florid face, decorated with gray side whiskers† 297| Gives the reader a view of billy hinds. | Imagery| â€Å"Do you think a man could make up a thing like that in his head? † 302| Contrast opposite things| antithesis| â€Å"made him somewhat as impatient as a teacher. †305| The audience sees how he feels/relatable | simile| â€Å"that was â€Å"paternalism†Ã¢â‚¬ ¦Ã¢â‚¬ Paternalism†306| Forces the idea to stick in the heads of the audience throughout the page | Repatition. | â€Å"he he prince of Mercy and Love† 314| Shows characteristics| Imagery| After the revolution, all the intellectual, artistic and spiritual activities of men† 316| describes| anysyndeton| â€Å"I don’t know, but if he does I shall know he is a knave† 322| Depicts the views of characters upon other characters in the book. | parallelism| â€Å"Socialism! Socialism! † 330| Show the enthusiasm and push for socialism the people had t oward socialism| Repitition/ Exclamation| â€Å"His jaw fell loose and a deadly pallor fell over his face. †| Shows the fear jurgis had while seeing his boss. | imagery| â€Å"he was in the sight of the open door†¦Ã¢â‚¬  332| Juris’desperation to be free nut also for the reader to see not just being free from the cops| polysyndeton|

Exploring The Practice Of Supervision Social Work Essay Essay Example

Exploring The Practice Of Supervision Social Work Essay Essay Example Exploring The Practice Of Supervision Social Work Essay Essay Exploring The Practice Of Supervision Social Work Essay Essay Supervision is the pattern where a counselor can speak to a professional who is trained to place any psychological or behavioral alterations in the counselor that could be due to an inability to get by with issues presented by clients. A supervisor is besides responsible for disputing patterns and processs, developing improved or different techniques, and informing clients of alternate theories and/or new patterns, every bit good as industry alterations. The supportive and educative procedure of supervising is aimed toward helping supervisees in the application of reding theory and techniques to client jobs ( Bernard A ; Goodyear, 2009 ) . Supervision is a normally a regular, formal agreement for counselors to discourse their work with person who is experienced in reding and supervising. The undertaking is to work together to guarantee and develop the efficiency of the counsellor/client relationship, maintain equal criterions of guidance and a method of consultancy to widen the skylines of an experient practician ( ACA, 2009 ) . Aim of Supervision By and large, supervising has two primary ends: to supervise client attention and guarantee clients are having appropriate curative guidance, and to heighten professional operation ( Bernard A ; Goodyear, 2009 ) . Supervision provides benefits for counselors such as support, an chance to detect new thoughts and schemes, every bit good as personal and professional development. Another benefit in add-on to counsellor support and development is larning across the professional lifetime of counselors life long acquisition ( Borders A ; Usher, 1992 ) . The purpose of supervising is to supply a agency of support, and ongoing acquisition and professional development for counselors who often work with hard and nerve-racking instances. This serves to forestall extra emphasis and burnout ( Haynes, Corey, A ; Moulton, 2003 ) . The educational and encouraging function of the supervisor focuses on making a secure puting where the supervisee can reflect on their work, acquire feedback, way, reevaluate their capablenesss and addition greater understanding about their work, clients and themselves with the purpose of protecting the client and offering best possible guidance patterns ( Powell, 1993 ) . In order to advance counselor development supervising needs to take topographic point in a safe and appropriate environment. To accomplish this, as in a guidance session, empathy, openness, and positive respect are indispensable ( Egan, 2007 ) . Both parties must besides swear in the unity and honestness of the other. An ethical model is necessary to advance this trust, and there should be an grasp of the importance of the supervising procedure, which reduces the force per unit area on the counselor to bring forth an result at the cost of the procedure and the working relationship. The ethical principals of reding are intended as a usher and model for the duties of counselors: demoing consideration for the trust of participants, esteeming their independency, perpetrating to the publicity of the wellbeing of all participants and at a red lead, to make no injury, to esteem each person and dainty everyone rightly and without prejudice, and seeking professional development ( Egan, 2007 ) . The duty to work ethically will better proviso and the response of services, and let chances for development for both parties to take topographic point. The supervisor has a duty to guarantee that confidentiality is maintained, and any information obtained in a clinical or confer withing relationship is discussed merely for professional intents and merely with individuals clearly concerned with the instance ( ACA, 2009 ) . Different ways of measuring the supervisory procedure can be of import both for the supervisor and the supervisee. Establishing a contract for the supervisory relationship makes rating easier. The contract should include the pupil s developmental demands, the supervisor s competences, and supervisory ends and methods ( Stoltenberg A ; Delworth, 1987 ) . Land regulations set up at the start are of import to clear up the outlooks of the supervisor every bit good as the supervisee, and that the duty for success of the procedure rests with both parties. As portion of the contract it is of import to discourse what can and ca nt remain confidential. Throughout the supervising procedure, the supervisor is responsible for measuring the quality of the supervisory relationship ( Powell, 1993 ) . Occasionally things happen between a supervisor and supervisee that has nil to make with the persons themselves, but with what and who the individual reminds them of. Feelingss can be transferred from other associations onto the supervisor. Besides the feelings a supervisor may see towards a supervisee can be linked to experiences and associations in the yesteryear. In order to guarantee the safety of both parties the practicians must subscribe to a set codification of pattern and moralss ( Powell, 1993 ) . Personal Experience My personal experience of supervising has for the most portion been really general, discoursing casework and looking for feedback, thoughts and schemes, and wide-ranging treatments refering my personal experiences. My practicum has involved disbursement three hours a hebdomad at a local work forces s inn, with some clip set aside for treatment, java, and exchange of thoughts. This clip has been most helpful in covering with feelings of defeat that arise, that can be really disputing for me and could show troubles if non addressed. The aid can come in the signifier of a reminder that it is non truly about me, that alteration can non be forced from the outside, or merely a remark that things move easy, and a positive result may take old ages. Unfortunately, there are few alone instances at the inn, even if these instances are disputing and complex. Many of the persons in abode nowadays with double diagnosing, and are good known to staff. There are no speedy holes or easy solutions, and staff can non indulge in annoyance or defeat over deficiency of declarations. Sometimes, there will be no declaration or positive result. One occupant was experiencing really positive and looking frontward to work one hebdomad, but was unable to return in subsequent hebdomads due to drug and intoxicant usage. I still that he will be able to return at a ulterior day of the month. It is besides really straitening to see such immature people with lasting damage from drug and intoxicant usage, and gain that no sum of reding or medical intervention will be able to supply them with a standard type of being. Supervision can be used as a topographic point to debrief, to portion experiences, and insight options. It can be really reassuring to hold person to fall back on, and derive support from, in disputing or complex state of affairss. I find it really utile to be able to speak things through, and so come to an single apprehension and credence of any given state of affairs. Seeking a 2nd sentiment, background information on a occupant and discussing attacks seems to do up most of supervising clip, and some other maps of supervising have besides happened more informally, over a cup of java in the staff room, peculiarly in relation to future employment. Unsurprisingly, as graduation draws nearer, it is besides the calling development facet of supervising that has taken up a great trade of my ideas where to travel next, what kind of work would I best be suited to, what type of educational chances do I see coming up. This has for me been really valuable, as I can seek advice and tips from people in the field, and acquire a echt grasp for what it means to work in this field. Overall, I think it is by and large expected, and helpful, for those who receive supervising to make some readying before get downing supervising, and to construct up an consciousness of what the supervising is to accomplish. Not to see it an duty but as an chance to develop as a more effectual counselor Reviewing and reflecting on casework is a good manner to believe through what has happened in the past hebdomad, and where it will take us. Preparation can besides assist with bringing concerns and inquiries to inquire supervisor, with seeking verification and elucidation, and get down the idea processes about what I need from the supervisor. Evaluation Cardinal to developmental theoretical accounts of supervising is the theory that as people and counselors we are continuously turning and maturating ; like all people we develop over clip, and this development and is a procedure with phases or stages that are predictable. In general, developmental theoretical accounts of supervising define progressive phases of supervisee development from novitiate to expert, each phase dwelling of distinct features and accomplishments ( Bradley A ; Ladany, 2000 ) . Stoltenberg and Delworth ( 1987 ) depict a developmental theoretical account with three degrees: beginning, intermediate, and advanced. In each degree a counselor may get down in an imitative manner and travel toward a more competent, self-confident and autonomous province for each degree. Get downing supervisees would happen themselves comparatively dependent on the supervisor to understand or explicate client behaviors and mentalities and set up programs for intercession. Intermediate supervisees would depend on supervisors for an apprehension of more complex clients, but would be irritated at suggestions about more simple instances. Resistance is characteristic of this phase, because the supervisee s sense of ego cab feel easy threatened. Advanced supervisees map independently, seek audience when appropriate, and experience responsible for their ain picks. For illustration, at my current novice phase, I am expected to hold limited accomplishments and deficiency assurance as a counselor, as I am merely get downing out as a trainee. With more clip on the occupation, I should develop more accomplishments and assurance, and possibly at odds feelings about perceived independence/dependence on my supervisor. In a ulterior developmental phase, I would be expected to demo high degree communicating abilities, good problem-solving accomplishments and be brooding about the guidance and supervisory procedure ( Haynes, Corey, A ; Moulton, 2003 ) . An consciousness of these development phases can be really cheering, as I am non expected to be perfect on the first twenty-four hours on the occupation, or cognize everything about the field instantly. Rather, the outlook is that I have a capacity to larn, turn and better, and each twenty-four hours be a small spot better. Supervision and professional development is of import as it assists in the care and betterment of my criterion of pattern. It can integrate ego directed and assisted acquisition, on the occupation preparation and coaching, include instruction through instance treatments and presentations, and larning from our successes and errors ( Powell, 1993 ) . It is really encouraging to cognize that supervising can be something in add-on to merely doing things clearer or supplying a fresh attack to casework. Something more than focal point and penetration from a 3rd party, or a mark that I am on the right path, or the chance to vent my defeats refering clients. In guidance, it has been put frontward that supervising be entrenched into a broader treatment of womb-to-tomb acquisition, where supervising is viewed as one of a scope of support and acquisition tools that counselors may be encouraged to entree ( McMahon and Patton, 20002 ) . A Lifelong acquisition is being seen as indispensable for everyone, and, merely as supervising in focused on forestalling burn out and advancing personal development, womb-to-tomb acquisition is besides chiefly focused on prolonging length of service and endurance within working life ( Holmes, 2002 ) . Learning is the procedure of persons building and transforming experience into cognition, accomplishments, attitudes, values, beliefs, emotions ( Holmes, 2002 ) , all of which are besides sought after results of supervising, and of practical usage in guidance. A Supervision encourages counselors to reflect on their cognition, accomplishments, values and beliefs in order to convey to supervision an history of their experience, and through supervising transform it in such a manner that it is important and significant, and able to be transferred into their work and personal acquisition ( McMahon and Patton, 20002 ) . Helping and advancing the supervisee s acquisition and professional development is chiefly a affair of supplying appropriate instruction and acquisition environments ( Stoltenberg A ; Delworth, 1987 ) and may affect the supervisor in supplying pupils with chances to reflect on their values and to analyze the influence of such values in the counselor s work with clients. The purpose is to take full advantage of and recognize growing needed for the hereafter, continuously placing new countries of growing in a life-long acquisition procedure ( McMahon and Patton, 20002 ) . Decision Administrative supervising is something I am really familiar with after working in the public service for a twelve old ages. More frequently as peer supervising due to handiness of forces and cost, but besides group and one-on-one supervising applied to different sorts of undertakings. It was an activity that I found really helpful for my work, as it allowed me to be more efficient, effectual, supply a more professional end product, and to advance information sharing refering best pattern, betterments and inventions. This sort of supervising was purely impersonal, and all about work. Unfortunately, there was small attending paid to the workers, and their well being, growing and development. Reding supervising, on the other manus, has an excess dimension that is non considered when covering with strictly administrative affairs. It takes a more holistic position of assisting others, and acknowledges that we can non assist others unless we besides help ourselves. Reding supervising acknowledges that the counselor is a portion of the duologue, and can non be removed from the equation, and so takes stairss to restrict injury for all parties, to guarantee that biass or prepossessions of the counselor do non impact on any curative relationship. Reding supervising takes it that excess measure to look at back uping the counselor in their work, and in their development. Egan focuses really good on this when he looks at a certain degree of self-knowledge, self-awareness and adulthood as an indispensable demand to being an effectual counselor ( Egan, 2007 ) . Supervision provides a infinite where counselors can admit and dispute any unsighted musca volitanss, overcome prejudices and go better counselors. An appropriate supervisory relationship can assist broaden curative accomplishments. It can be used to develop intercessions and supply penetrations for appraisals. Supervision can be used to concentrate on relational issues in order to cultivate patient/client resources, and to construct up and back up a counselor s ain curative influence. Supervision should enable counselors to get new professional and personal penetrations through their ain experiences.

The Perfect Structure of Writing a Business Term Paper

The Perfect Structure of Writing a Business Term Paper The Perfect Structure of Writing a Business Term Paper A term paper is likely to be included as a requirement for most, if not all, of your business classes. It is mostly because it not only helps to determine how well a student is doing in understanding the concepts of the course but also to give them the opportunity to learn more in depth information about a particular subject. The extensive research that is needed to effectively write a succinct business term paper gives the student a chance to get more complete concepts in business. A business term paper is usually between 8 to 10 pages in length, however, these requirements vary per instructor. Students are usually given the entire term to complete the assignment, which is the main reason why it is called a â€Å"term† paper. The paper needs to include various components that will be discussed in more detail below. This guide will help you work through each section. Title Page Certain formatting styles like the APA format will need the title page to be an additional paper all by itself. It gives the information like your paper’s name, your name, course name, school name, and date. It is the first page of your paper. The MLA form does not have a title page and all of this information is in the upper left hand side of the page. Abstract Large papers will include an abstract that gives a summary of what the paper is about. The summary should give all of the important information. Fill up half of the paper with single spaced text and you should be all set. Remember, this section isn’t like the back cover of a book. It shouldn’t keep the â€Å"good stuff† secret. The reader should be able to read this instead of the entire piece. Table of Contents The table of contents lists all of the sections and chapter titles and the page number where the sections can be found. It usually comes after the abstract if there is one in the paper. Introduction Make sure that you introduce your topic and give some background information on it. It means that you need to provide a brief overview to get the reader interested. Include the thesis near the end of the introduction. Thesis The thesis is the main point that you are trying to make. If you could prove your point in one sentence, the thesis would be it. Make an outline to help you develop the perfect thesis for your paper. It is the best way to make sure that you do it just right. Body Here is where you have to â€Å"put your money where your mouth is† and prove your thesis. The evidence that supports your thesis must be trustworthy because, otherwise, your points will be easy to dispute. Conclusion Now it is time to wrap it up. You need to restate your main points in your conclusion and pull it all together. Don’t rush this part of the process. It is vital to the success of your paper and your last chance to get your points across. Bibliography The reference page gives all of your resources that were used. You need to give credit to those that you get your ideas from. It is not only the right move to make, but it also allows you to give your words extra power. When people see the source, they believe what you say more than before. Show that different scientists have your back in the facts that you state. When you are writing your custom term paper, these tips are very vital to the success of your paper. Now, all you have to do is get writing. Get to work. A great paper is right around the corner.

Chinas Inflation and related factors Essay Example | Topics and Well Written Essays - 3000 words

Chinas Inflation and related factors - Essay Example Moreover, it focuses on the measures utilized by the Federal Reserve to tackle inflation. Additionally, it emphasizes the importance of price stability within the Chinese economy with specific concern to the fluctuating CPI (Consumer price index). The article talks about persistent inflation in China. The models and theories used in this article are: 1. Demand-Pull Inflation 2. Price Level connection with Real GDP 3. Business Cycle 4. Monetary Policy 5. Price stability 6. Consumer Price Index Points Highlighted from the Newspaper Article but inflation accelerated to a nearly three-year high in March, (GDP figure is better than expected) GDP figure is better than expected tightening monetary policy, consumer price index rose 5.4 per cent from a year China's producer price index, CPI fell 0.2 per cent China's anti-inflation policies were effective. necessary to maintain price stability inflation almost always falls in the month after the Lunar What is Inflation and Why Inflation increa sed in China? What Does Inflation Mean? The rate at general level of prices of items and services rises. The subsequent fall in purchasing power is also result in inflation. Central banks try to stop the severe inflation, along with the severe deflation, in order to keep the excessive raising of prices to minimum. Economists distinguish between the two types of inflation: Demand-Pull Inflation and Cost-Push Inflation. (Defining Inflation )Both types of inflation may cause an increase in the economical price level within the economy. Demand-pull inflation may result when aggregate demand for goods and services in the economy rise at a rapid space than an economy's productive capacity. This is shown in the figure below The excess demand is the reason for consistent inflation in the economy. Moreover, experts also attribute China inescapable inflationary spiral to US dollar pegging as long as China Yuan keeps pegged to the U.S. dollar, it will rise. This is because the American economy is weakening where as the China economy is strengthening (What is the real reason behind Chinese inflation, 2011) China therefore needs to control Yuan appreciation (China Inflation cause concern in Business News , 2011) During the peak periods of business cycle when China’s economy is experiencing growth in real GDP, employment will naturally increase, and unemployment decrease would decrease, this is because the businesses would seek workers to produce a higher output to fulfill demand needs. If the real GDP grows better this can cause price inflation as firms would be forced to fight against one another for generally increasing scarce workers. This is in contrast during the trough periods of the business cycle where the economy is experiencing declines in the real GDP, and unemployment rates becomes high. GDP = (Total dollar value of goods and services that are changing hands) MINUS (Inflation) GDP can grow, even when there is inflation GDP is: Yes, GDP (Gross Domestic Pr oduct) can even grow, when there is inflation. But for such to happen (theoretically) more goods and services would actually need to be exchanged, rather than having the same prices for the same amount of goods and services. One of the reasons that the China’s Economy is able to claim that GDP ( Gross Domestic Pro

The Interrogation Process, Techniques, and Approches Essay

The Interrogation Process, Techniques, and Approches - Essay Example (Williamson p.125). However, although the theory that innocence claims precedence over guilt in criminal law, it is necessary to enforce robust techniques to bring criminals into the process of law, and arrest future repetitions of similar crimes by the same person, especially against women . Thus interrogations are not only necessary to convict the guilty but also to absolve the innocent through right application of the interrogation processes and methods. Since interrogations are guilt-based processes, it is mainly intended to extract a confessional statement from the alleged suspect, who may be held responsible for the commission, or involvement in some crime, or tort. Since interrogations are meant for extracting confessional statements from suspects, normally, this process is not applied on innocent people, or those whose role or involvement in the commission or abetment of crime is not sustainable. Interrogations are primarily meant to disintegrate a suspect’s defenses and make him vulnerable to the process of law by signing a confessional statement acknowledging his role in carrying out, or abetting the crime. The most widely modern means of interrogation is called the Reid Technique of investigative questioning. â€Å"The courts in the United States have recognized The Reid Technique ® as the leading interview and interrogation approach used today in both the law enforcement and business communities. In 1994 the United States Supreme Court referenced our textbook, Criminal Interrogation and Confessions, in making their decision in the case Stansbury v. California.† (Company Information: Court Recognition). Interrogation techniques are methods employed by interrogators and law enforcement agencies to arrive at the truth of alleged roles of suspects in criminal activities. It is common knowledge that alleged offenders would not, on their own volition, confess to crimes

Thomas Jefferson Term Paper Example | Topics and Well Written Essays - 2000 words - 1

Thomas Jefferson - Term Paper Example This essay stresses that Jefferson was elected the Governor of Virginia when he was 36 years old in 1779. He was re-elected the next year as the term was for one year by then. He shifted the state capital to Richmond from Williamsburg. Jefferson term as a governor saw the introduction of public education, religious freedom, and fairer inheritance laws. As the Revolutionary war in opposition to Great Britain continued, he was serving as a wartime governor. After the Revolutionary War victory and the peace treaty with Great Britain in the year 1783, Congress of federation was formed by United States. Jefferson was the appointed Virginia delegate. He was among the team that was created so as to set rates for foreign exchange. He was the one who recommended that American currency to be based on a system of decimals; his plan was legalized. This paper makes a conclusion that Jefferson remains a significant figure in US history in as far a politics and democracy is concerned. His contribution towards modern United States and its socio-economic and political progress cannot be forgotten. Besides, United States has sustained its economic and political power throughout the world due to a strong and effective constitution which is attributed to efforts of such iconic personality like Thomas Jeffersion.The federal system has worked to maintain unity and progressive development and this explains the height of Jefferson’s efforts to model a prosperous United States.

Indias Handicraft Industry: Overview and Analysis

Indias Handicraft Industry: Overview and Analysis The industry chosen is the handicraft industry and the reasons for selecting the same are as follow: Indias art and craftsmanship is considered to be the best in the world. Abundant skilled labour in the industry (approximately 41 lakhs).   Raw materials for most arts and crafts are available locally. Possess a variety of crafts ranging from art metal ware to bamboo and jute products. Wave of oriental fashion Huge potential with large retail chains Tourism being seen as a vehicle of growth Owing to lack of or inadequate data and information on world production and import of handicrafts, it is difficult to make an exact assessment of the size of the global market for handicrafts. Handicrafts accounting for the world imports consist of both genuine handmade handicrafts and similar machine made substitutes. The handicrafts sector is dominated by the imports of works of art, carpets and wood wares followed by basket wares, embroidery and the base metal decorative articles. The Handicrafts sector is one of the star performers among the thrust products identified by the Government of India for export promotion and growth. As a result, exemption is given on sales tax and incentives are given on power connection etc. The business is to be located in Rajasthan. Business Opportunities in Rajasthan Rajasthan is the most preferred State for investments in certain sectors. Easy availability of raw resources and skilled labour, makes it the natural choice for handicraft based industries. Tourism is a thriving and vibrant industry in Rajasthan. The State attracts one third of the tourists coming into India. The flourishing tourism industry helps the development of handicraft industry simultaneously because of the variety and quality of products and the demand in the international and domestic market. This location has been selected due to the following reasons: Availability of raw materials and skilled labor in Rajasthan Land is cheap Water not required for manufacturing process. Abu road is an industrial area and is located close to Mount Abu which is a famous tourist destination Heavy influx of tourists every year at Mount Abu Has a lake called Nakki Lake which can fulfill the minimal water  requirements Elements of the marketing strategy The target market: The company plans to reach the middle class and the upper middle class of the society. Market segmentation: After identifying the target market the company will be manufacturing and developing products that appeal to that section of market. Mass production: The company will have a single marketing plan to mass-produce the products at the plant located in Rajasthan. The four Ps of marketing mix includes product, price, promotion and place. The following shows how the company is planning to use the marketing mix to promote and sell the products. a. Product mix Variety: There will be a lot of variety in the products in terms of design, colour etc. There will be items like bracelets, anklets, necklaces, rings etc. from which anything can be selected by the customer according to his or her choice or need. Quality: The quality of the products will be superior and of international standards as the company will also be exporting them. Design: There will be a variety of designs in each category of jewellery. Sizes: The products will be available in different sizes and shapes as per the specification of the clients and also according to the demand. Features: Guaranteed and unbreakable beads and stones of different colours, different sizes and shapes for all occasions and for all age groups will be one of the companys USPs. Brand name: The brand name of our company is Fine Jewels collection Packaging: The jewellery will be given in small velvet pouches with the brand name on it. This will be given in case of rings, bracelets etc. In case of necklaces and in case of big items, velvet boxes will be given. Services: Services like after sales services will be provided to the clients and if there is any defect or fault in the product it would be repaired or replaced free of cost. b. Price mix List price: The prices of are products will be given on the list .i.e. is when they are sold directly to the retail outlet they are priced according to the list price. Discounts: Special cash discounts will be given to our clients and also discounts for bulk purchases to retailers. Payments: Cheque, credit cards as well as cash payment will be the accepted modes of payment. Credit cards will be useful in case of international transactions. Credit terms: Credit facility of 15 days will be given on purchases only to our retailers. c. Promotion mix Advertising: Product advertisements will be given in local newspapers, distribution of pamphlets and through word-of-mouth awareness. Advertisements will also be given on radio but after one or two years. Sales focus: Sales focus will be on all age groups and towards the middle class and the upper middle class of the society. Direct market: Some of the products will directly be sold to the market. Our main outlets will be in Mumbai and Rajasthan. d. Place mix Channels: The different channels which will be used by the company are retail outlets and through different distributors and also by export. The products will also be displayed in exhibitions. Coverage: The coverage area would be mainly exporting outside India to different countries, as well as Mumbai and Rajasthan. Location: The location will be two outlets in Mumbai, one outlet in Rajasthan. And others will be exported to different countries. Handicrafts are exported to more than 100 countries. There is a great gap between demand and supply in countries like USA, Singapore and Malaysia. Hence, there is always a need for new entrants to fill this gap. The reasons for the outlet at Mumbai are as follows: Mumbai is the fashion capital of India. The target market for our product is the upper middle class and middle class. Products are designed keeping the target customer in mind. Mumbai has the highest number of shoppers in India Competitor Analysis Competition is generally from developing nations like Indonesia and China. The major competition is from Far Eastern countries. In such countries, competitors generally resort to mass producing goods in order to cut costs. Countries like China also resort to dumping of cheap goods into economies. This leads to serious losses for Indian small scale industries are such cheap mass-market goods eat into the still dormant domestic market of handicrafts in India. There are also issues like use of child labour in India and strict labour laws abroad which might restrict exports to some countries. However, Fine Jewels will ensure theses things are considered before going into production. Organisation Structure The business as mentioned earlier will have six partners. The structure will be a flat one. They will be equal partners who will bring in the capital necessary for the starting of business. The financial projections are already given above regarding the use of the initial capital. The partners will look and run the business in equal measure. Financial Projections Amount of Capital Required The initial investment of the firm is proposed to be Rs. 22 lacs. The company being involved in the handicraft products has no investment to make in plant and machinery.   Generation of Capital The required capital is being partly brought in by six partners and partly being arranged from the bank. The partners contribution is Rs 2,00,000 each that is in all RS. 12,00,000 are brought by the partners. The remaining 10,00,000 is taken from the bank as Working Capital loan. Utilization of Capital The capital will be utilized in the following ways: Investment in Land Building admeasuring 1200 Sq ft (3040) is Rs 11,00,000/- Investment in Furniture Fixture Rs 2,00,000/- Tools Equipments Rs 5,000/- Working Capital Rs 8,95,000/- Finance Charges Interest will be paid at the rate of 10% p.a., to the bank, i.e. 1,00,000 p.a., as finance charges. No interest is given to the partners for their capital investment in the Company. Since we produce 1660 units per month we can achieve Break Even Point in 8.33 month (1660 x 8.33 = 13831 units). This is because by that time we will have reached the necessary target of production for the break even Key Workers: Affordable Housing Challenges Key Workers: Affordable Housing Challenges Abstract Affordable housing in London is an issue which affects many individuals and the problem of affordable housing in London is particularly of concern to poorer sectors within London and those in low paid employment (Greater London Authority (2005) 1) (Pacione, M. (1997) 8) and (Greater London Authority (2006) 1). This is a situation which remains unchanged by the fact that there are schemes in place which purport to ameliorate the problems relating to affordable housing experienced by many people living and working in London (Rugg, R. (1999) 19-20). Schemes such as the Key Worker Living scheme which is administered through the offices of the Deputy Prime Minister, the Teachers Housing Association Scheme and London Strategic Housing have been targeted specifically at key workers who experience housing needs in London. However, although the government have made many housing provisions for London based key workers, the problem remains that these provisions arguably do not extend far enough . Specifically, it may be argued that the definition of what a key worker is is perhaps too narrow. It may also be argued that those who fall outside the definition of key worker, but nevertheless experience housing problems are being let down by the government, principally because many of them simply do not qualify for the schemes which have been mentioned above. These arguments will be put forward and evaluated in this paper. The paper will also consider the definition of what a key worker is and how it may not be an adequate definition, given that it is arguably not wide enough. The discussion on the definition of what a key worker is will lead the writer into a wider discussion of whether there is any real need to continue to have a ‘key worker requirement’ to trigger the assistance which is available to those in need of housing support within London. The paper will therefore consider wider economic, sociological and political factors in the analysis of what the gov ernment is doing to help those people who do not qualify as key workers but still cannot afford to live in London and will employ a qualitative, evaluative methodology in doing so. What is the definition of a Key Worker? It is useful to define what is meant by a key worker as this will indirectly provide an indication of the categories of people who fall outside the definition, and assist the writer in determining what the government is doing to help those people who do not qualify as key workers but still cannot afford to live in London. A key worker is a difficult concept to define, since different schemes and housing provisions have differing interpretations of what a key worker may be. Therefore, what may be a key worker within one sphere of housing provision may not be considered a key worker within another. In light of this therefore, how may one go about defining what a key worker actually is? To define the concept of a key worker requires an analysis of all the schemes open to key workers and an analysis of exactly who is eligible for the schemes and why. An extrapolation of this analysis will provide clues as to the best way to approach the problem of defining what a key worker is. Therefore the best way to approach defining what a key worker is, is to identify tenets which are present within all the various interpretations of what a key worker actually is. It is arguable that there are three main tenets which one may identify as being ‘central’ to the concept of what a key worker is. These are as follows: that the worker is employed by the public sector; that the worker is in a frontline position performing a crucial public service and that the worker is in a sector where it is difficult to recruit and retain workers (Department of Communities and Local Housing (2006) 1). Who is included within the definition? The people to whom the status of key worker is attributed to therefore must firstly be employed in the public sector dispensing essential services in a sector where there are problems with recruiting staff and retaining their services. Categorises of people who fulfil this criteria are: clinical staff employed by the NHS, for example nurses (doctors and dentists are excluded); teachers working in maintained primary and secondary educational institutions; police officers, community support officers and prison staff; uniformed staff in the fire and rescue services; probation officers and local authority employed staff (for example educational psychologists) (Department of Communities and Local Housing (2006) 1). Perhaps it is also wise to comment on which workers may not fall within the definition. These sectors may include cleaning staff and support staff within teaching institutions and within other professions. Why assistance is particularly tied to the Key Worker Sector; and What is being done to assist those who are not Key Workers? The rationale behind tying housing assistance to key workers is built upon much common sense. It is sensible to ensure that workers who provide key services are encouraged to stay within key occupations that provide useful services to the general public. Perhaps the need for such a rationale can be brought more sharply into focus by considering what may occur if essential workers were ‘priced out of the market’. A scenario like this will deplete the services which are available to the entire population within a given area and would perhaps impact hospitals and schools in particular. It is plain to see therefore why housing assistance in terms of affordable housing is targeted at these sectors which may be described as containing key workers. However, there is also an argument to be made that these provisions are not enough, and that they fail to acknowledge the wider issue which is that affordable housing affects many individuals who fall outside the definition of a key worker (http://news.bbc.co.uk/go/em/fr//2/hi/programmes/moneybox/3572353.stm >>). The reality is that the problem of affordable housing is a pervasive one, and that most low income people living in London are affected by the problem of affordable housing. However, as we have seen explained above, the definition of key worker is quite a narrow construction. Therefore professions such as cleaners and some categories of support staff typically have low incomes but do not meet the criteria which are prescribed to give them key worker housing assistance. The services which these groups provide are indeed essential; they help to support the day to day running of essential services and are therefore crucial to the lives of all of those living in London. It seems logical therefore that such individuals should be given the same levels of support that key workers are given when it comes to the issue of affordable housing. As we have seen explained above, the reality is very different, and critics of the fact that just key workers qualify for many schemes to provide housing support point to the actual need experienced by the individuals involved; not just to the wider usefulness that housing support schemes may afford the general public (which is the justification for the linkage between some housing support and just key workers). However, is it the case whereby the government simply ignore the needs of those who do not qualify for housing assistance as they are not key workers? Clearly this is not the case. The government operate housing associations and special needs facilities for those individuals who have needs due to disability or poverty. Those who are on low incomes may qualify for the new tax credits schemes and indeed for rates relief or housing benefit to help lessen the effects of the affordable housing problem. In terms of specific housing provision, non key workers may take advantage of some Social Registered Landlord Schemes[1] which include Home Exchange and Right to Acquire Schemes. Other schemes include the Seaside and Country Homes initiative which involves the allocation of homes to those considered deserving (not necessarily key workers); the Homefinder Direct scheme which is similar to the Seaside and Country Homes scheme and the LAWN project which makes homes available to ethnic minoriti es (www.cityoflondon.gov.uk). These schemes are intended to assist all those in need of housing assistance and not always just key workers. Also, on a macro and political level the government have attempted to make better use of the space which is available to build affordable housing within London. This has involved the conversions of abandoned commercial sites for use as housing sites (Greater London Authority (2005) Section 5.4). This is intended to ensure that available space within London is used sensibly to help lessen the effects of shortages in housing building sites. Clearly this will be of long term assistance to both key workers and non key workers. On a macro level another example of the government’s efforts in this area is their current emphasis on building ‘sustainable urban environments’, an emphasis which is of benefit to all of those affected by the affordable housing problem, not just those considered to be key workers. The government has also conducted many research initiatives into identifying the root causes of affordable housing problems and aiming to eliminate them. Although these initiatives only address the needs of those affected by the affordable housing problem in an indirect sense, it is clear that the government’s efforts on a macro scale (Karn, V. and Wolman, H. (1992) Ch 1) are intended to help those key workers and those non key workers who are all affected by the affordable housing problem. The problem remains however, that non key workers simply do not get the levels of support that key workers may qualify for, in spite of the fact that perhaps both sectors are equally deserving. Therefore, would the problem of affordable housing be more fairly approached by simply abolishing the requirement for workers to qualify as key workers in order to qualify for housing support within London? Another approach would be to make it easier to fall within the definition of what a key worker is. The answer to these two suggestions is that perhaps there is an argument for this to be the case, but it must be counterbalanced against the fact that resources within this area are limited. It is inevitable that there will be a deserving case to be made for many third parties who do not fall within the current definition of what a key worker is and of course, it is the case that it is desirable for all of those who are in need to receive housing support. As we have seen explained above however, there is a cogent rationale for why support is targeted at the key worker sector in particular. Key workers provide valuable services to the entire community and to neglect them would be detrimental to the levels of available services which all those resident in London often depend upon. The reality is that limited resources have to be dissipated in ways that are prescriptive and designed to exclude some categories of people. This exclusion does not point to an idea that the excluded person is undeserving; instead it points to the fact that there are limited resources which have to be expended in a frugal manner. Bibliography Articles and Reports Department of Communities and Local Housing (2006) Key Worker Eligibility. Publisher: Wandsworth Council. Place of Publication: UK. Greater London Authority (2005) Housing in London: the London Housing Strategy Evidence Base 2005. Publisher: Greater London Authority. Place of Publication: London. Greater London Authority. (2006) London Futures. Publisher: Greater London Authority. Place of Publication: London. Books Karn, V. and Wolman, H. (1992) Comparing Housing Systems: Housing Performance and Housing Policy in the United States and Britain. Publisher: Oxford University. Place of Publication: Oxford. Pacione, M. (1997) Britains Cities: Geographies of Division in Urban Britain. Publisher: Routledge. Place of Publication: London. Rugg, R. (1999) Young People, Housing and Social Policy. Publisher: Routledge. Place of Publication: London. Websites http://news.bbc.co.uk/go/em/fr/-/2/hi/programmes/moneybox/3572353.stm http://www.cityoflondon.gov.uk/Corporation/our_services/residents_housing/housing_services/housing_advice_options/council_tenant/ct_fresh_start.htm 1 Footnotes [1] Also known as SRL schemes.